Analytics

Explore my latest thoughts, ideas, and insights

analytics (12)

Email timing secrets: When people really open and click

42% of email clicks happen within the first hour, but only 17% of opens. Here's more...

Like squeezing an orange repeatedly, hitting the same audience eventually depletes conversion potential. Here's the full analysis...

2.5% conversion lift sounds great until you see the 3.5% increase in subscription cancellations. Here is my analysis...

Attribution drives modern advertising but destroys user privacy. Mozilla's new browser feature promises to solve both problems.

The email marketing industry has been using the same flawed benchmark for years. It's time we talked about why it's wrong.