How to randomize push notification copy with Liquid and A/B testing
PushTutorialCodingTools
Users ignore repetitive notifications. Here's the randomization approach that kept our meditation reminders fresh using existing platform features.
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How browser extensions hijack affiliate commissions
Industry newsOpinion
Coupon extensions promise to save you money. What they don't tell you is how they're intercepting millions in affiliate commissions meant for creators.
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Email timing secrets: When people really open and click
EmailAnalyticsCase Study
42% of email clicks happen within the first hour, but only 17% of opens. Here's more...
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How to prevent push notification grouping on iOS and Android
PushTutorialCoding
iOS and Android group notifications from the same app together. Great for users, bad for engagement. Here's how to keep them separate when it matters.
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Why you need to rotate control groups
AnalyticsStrategyTutorialCase Study
Like squeezing an orange repeatedly, hitting the same audience eventually depletes conversion potential. Here's the full analysis...
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