How to randomize push notification copy with Liquid and A/B testing
PushTutorialCodingTools
Users ignore repetitive notifications. Here's the randomization approach that kept our meditation reminders fresh using existing platform features.
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Tutorial
Explore my latest thoughts, ideas, and insights
How to prevent push notification grouping on iOS and Android
PushTutorialCoding
iOS and Android group notifications from the same app together. Great for users, bad for engagement. Here's how to keep them separate when it matters.
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Why you need to rotate control groups
AnalyticsStrategyTutorialCase Study
Like squeezing an orange repeatedly, hitting the same audience eventually depletes conversion potential. Here's the full analysis...
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How to create weather-triggered push notifications
PushTutorialCodingTools
Send a push notification when it's about to rain in your user's city. It's easier than you think—just 10 lines of code and a free weather API.
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Liquid vs. Jinja vs. Handlebars – Which personalization language is best?
CodingToolsTutorial
Not all personalization languages are created equal. I analyzed 15 platforms to find out which ones can actually do what.
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