Email timing secrets: When people really open and click
EmailAnalyticsCase Study
42% of email clicks happen within the first hour, but only 17% of opens. Here's more...
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Case-study
Explore my latest thoughts, ideas, and insights
Why you need to rotate control groups
AnalyticsStrategyTutorialCase Study
Like squeezing an orange repeatedly, hitting the same audience eventually depletes conversion potential. Here's the full analysis...
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The hidden negative effects of in-app messages
In-appAnalyticsCase StudyStrategy
2.5% conversion lift sounds great until you see the 3.5% increase in subscription cancellations. Here is my analysis...
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