I'm Denis 👋

In-app

Explore my latest thoughts, ideas, and insights

The hidden negative effects of in-app messages

In-appAnalyticsCase StudyStrategy

2.5% conversion lift sounds great until you see the 3.5% increase in subscription cancellations. Here is my analysis...

Read more

When to use email, push, in-app, or SMS

EmailPushSMSIn-appStrategy

In-app messages have 85% reachability issues. Push notifications only get 5% CTR. Emails sit unopened. SMS costs fortune. How do you choose?

Read more