Email client market share: What the benchmarks get wrong
EmailAnalyticsOpinion
The email marketing industry has been using the same flawed benchmark for years. It's time we talked about why it's wrong.
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Explore my latest thoughts, ideas, and insights
A/B testing plateau: How to break through
A/B TestingStrategyTutorial
A/B testing has diminishing returns. Once you've optimized every button color and headline, what's next?
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Free tools every email marketer should try
EmailToolsTutorial
Promised you more free tools, here they are. Eight more ways to improve your email marketing without spending a cent.
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7 free tools that make email marketing easier
EmailToolsTutorial
I've collected some really good free tools over years of doing email marketing on a budget. Here are some of my favorites.
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Email hygiene: 3 hidden problems in your email list
EmailEmail deliverabilityTutorial
One night I got an urgent message: 'Shut it down!' Our marketing email had gone out with the subject line 'F*ck you, Get 10% off.' Here's what I learned...
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