Push

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iOS 18 updates every marketer should know about

Apple Mail is getting a promotions tab. Push notifications are being AI-sorted. And there's a new win-back offer system. Here's every iOS 18 change affecting marketers.

June 10, 2024

When to use email, push, in-app, or SMS

EmailPushSMSIn-appStrategy

In-app messages have 85% reachability issues. Push notifications only get 5% CTR. Emails sit unopened. SMS costs fortune. How do you choose?