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Push notification opt-ins: Tips and tactics that work

Most apps ask for push permissions once and fail. Smart apps use soft prompts, provisional push, and strategic timing to maximize opt-ins.

Drag-and-drop builders add code bloat. Hand-coding takes forever. But there's a middle ground that gives you control without the complexity.

One attribution window for all your campaigns? Here's the problem with that.

Subscribing to competitor newsletters is just level 1.

I used to test as many variants as possible. Then I learned about cumulative probability and false positives in A/B testing.