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CRM attribution: A three-layer approach

I've sent 500 campaigns last year. Most showed positive ROI. Total CRM impact? Negative. Here's the measurement approach that caught what I've missed.

May 13, 2024

Understanding the Digital Markets Act (DMA)

Industry newsTutorial

Europe just changed the rules for Big Tech. The Digital Markets Act impacts everything from app stores to ad targeting. Here's what you need to know.

May 6, 2024

The conversion rate lift fallacy explained

AnalyticsTutorialOpinion

Higher conversion rate lift doesn't always mean better business results. Here's why...

April 29, 2024

What is pilot A/B testing

A/B TestingStrategyTutorial

Your big campaign goes out tomorrow for the weekend sale. You're nervous because the last one flopped. What if there was a way to know how it'll perform before sending it?